contextweb.com
About ContextAd™Q What is ContextAd™ for Publishers?
A ContextAd™ allows publishers to display ads on their Web site's content pages and earn money. Because ads are matched to the content on each page, users find them more relevant, making them more likely to click on an ad, thereby increasing your revenue.
The program is free and easy to implement. Once you have filled out our simple online application for publishers, we will review it and follow up with you via email within 2 business days. Once you are accepted into the program, you can log into your new account and access the three lines of code that you need to begin generating revenue. You can start using the program without risk or any investment on your part.
Q How do I make money by participating in the ContextAd™ program?
A To maximize your revenue, we recommend that you consider using one of the following ad units on each page of your site:
1. PowerAd (500x300): This is our highest performing unit and can be integrated as a new placement at the bottom of your content-well (and above your bottom of page navigation).
2. Rectangle Unit (250x300 or 336x280): This is a high performing unit when used by our publishers within a content block (typically an article or other text runs around the content).
3. Easy integration with Skyscraper (160x600 or 120x600) or Leaderboard (754x90 or 728x90). Those sites with existing dedicated ad space can be up and running quickly with these units. Often publishers begin with these units, see performance and then switch over to even higher performing inventory.
Q How much money will I earn?
A The amount of money that you will earn is based on how many impressions you flow to ContextWeb to sell, the quality of your inventory and the number of unique users. The targeting technology will make your inventory perform better, creating more revenue. ContextWeb splits the advertising revenue 50/50 with the publishers.
Q What type of inventory performs best?
A The best performing inventory is content driven. Home pages that have multiple topics or that are predominately graphics will be more difficult to target.
Q What type of lift in click-through can I expect to see when using the ContextWeb targeting technology?
A ContextAd's technology has seen an average lift in click through of 4-6 times as compared to run of site and 3-4 times lift as compared to run of category.
Q How does ContextAd™ match ads to my site content?
A We provide you with ContextAd™ ad code to place on the web pages where you choose to display ads. Our contextual technology analyzes the content of each page and delivers the most relevant ads possible. Our technology uses the content of each page to match that page to a category and multiple keywords.
Q How do I get started?
A Submit your application and we will review it and follow up with you via email within 2 business days. Once approved, you will be able to log in to your ContextAd™ account and get started right away.
Q When will ContextAd™ ads start appearing on my site?
A After placing the ContextAd™ ad code into your web pages, ads will appear in just a few seconds.
Using Our Service
Q How do I set up my site so it works best with your network?
A Since only text is used to match our ads to content, our ads work well on pages that are mostly composed of text and not as well on pages that are mostly images. If your pages require a login, please contact a business development manager after you have registered.
You also may want to make a few code changes. In order to allow us to scan your site, you will need to remove any robots.txt file you have, or add these lines to it:
User-agent: contextadbot
Disallow:
Following these tips will enable us to serve the most relevant ContextAd™ ads on all of your content pages. If we are unable to scan or understand the content on your site, we may serve any of the Default Ads you have set up (for which you will not accrue any ContextAd™ earnings), or we may choose to show ads from our general network of targeted ads.
Q Can I show ads on several different sites?
A The ad code we provide you is valid for any page in any site on which you want to display ContextAd™ ads. However, you may only place the ContextAd™ ad code in domains that have been approved by our system.
Q Will you always have relevant ads for my site?
A Since the ability for us to serve ads on your site depends on a number of factors, such as our ability to scan your site, the content of each of your web pages, and the availability of related ads, ContextWeb does not guarantee that we will always have relevant ads to display. If we don't have relevant ads for a given page, any Default Ads you have set up (for which you will not accrue any ContextAd™ earnings) will appear. Or, we may choose to show ads from our general network of targeted ads.
Q How do you prevent fraudulent clicks and page impressions?
A Any and all methods of artificially and/or fraudulently generated clicks or page impressions are strictly prohibited. Whenever we determine that clicks fit a pattern of fraudulent use, all revenue that results from them will be excluded from your earnings. Such fraudulent methods include, but are not limited to: repeated manual clicks, using robots, and automated clicking tools or other deceptive software. Please note that clicking on your own ads for any reason is prohibited, to avoid potential inflation of advertiser costs. All clicks must be generated as the result of a user clicking on the ads. We also require that Web pages do not include incentives of any kind for users to click on ads. This includes encouraging users to click on the ads or to visit the advertisers' sites as well as labeling the ads with text other than "sponsored links" or "advertisements."
Q Can I display ads on search results pages?
A Yes.
Q What are 'default ads?'
A With default ads, you can use your ad space however you wish when ContextWeb is unable to serve relevant ads on your page. By specifying an image, HTML page, or ad server of your choice, you can make sure that your advertising space is always being used effectively, either by targeted ContextAd™ ads, or by your own choice of content. You can also select a solid color as your alternate ad, if you prefer not to display other advertisements or content when targeted ads are unavailable.
Default ads count as page impressions like any other ad. ContextAd™ does not keep track of clicks on these ads and you will not receive revenue for them. Alternate ads, if specified, will be shown when there are no targeted ads available for your page. If you would like to make use of a default ad, you will need to provide us with the HTML code that you would like to use for each placement. We will then rotate in the right tag for the right placement.
Q What if I decide to cancel my ContextAd™ account?
A You can participate in ContextAd™ for as long as you wish. To cancel at any time, just remove the ContextAd™ ad code. If you no longer wish to receive correspondence from us, please notify us of your account cancellation by sending an email to [email]accountcancellation@contextweb.com[/email]. For complete cancellation terms, please see our Terms and Conditions. You'll receive your final payment from us approximately 60 days after the end of the calendar month provided you have met the minimum monthly impression number of 50,000 page views.
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