关键词匹配选项举例说明
原始关键词:used book
关键词扩展:used books , used books seller, used college book,buy used book ,used book for sale
广泛匹配(broad match): used book
广告显示(搜索关键词含used和book就能显示,顺序不限,book在前也行):used book,used books , used books seller, used college book,buy used book ,used book for sale
广告不显示(搜索关键词不同时含有used和book时)
词组匹配(phrase match): "used book"
广告显示(含有used book时,顺序不能乱):used book,buy used book ,used book for sale
广告不显示(搜索关键词不含used book整词,或者有多作的字符,如book换成books也不会显示):used books , used books seller, used college book
精确匹配(exact match) : [used book]
广告显示(仅搜索used book时才显示): used book
广告不显示(搜索关键词不含used book或者有多余的字符): used book,used books , used books seller, used college book,buy used book ,used book for sale
否定关键字: -college
广告显示(不含college):used book,used book,used books , used books seller, buy used book ,used book for sale
广告不显示(含colleger):used college book
高级组合:
1: -[used book] 仅仅搜索used book时不显示.搜索used books , used books seller, used college book,buy used book 和used book for sale时都能显示.
2: -"used book" 搜索关键词含词组used book时广告不显示(used book,buy used book ,used book for sale) .搜索以下关键词时广告显示(used books , used books seller, used college book)
还有其它组合形式不再一一举例
