Keyword Variations关键词变化

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基本的关键词变化就这些了，希望大家有一些启发

Use the Overture Search suggestion tool to research related terms.

Once you have a list of keywords, lets take it a huge step further and add a few less common variations.

Consider different endings:

repair
repairing
repaired
repairs
Add new beginnings:

How to repair
How do I repair
Need to fix
Looking for repair
Use Exact and Phrase Match (Google):

"repair PC errors" [repair PC error]
Add plurals:

repair
repairs
PC
PCs
Common Misspellings can be a goldmine:

repare my PC
How to Sped up computer
Spped up computor
Phrase substitution:

If you have a list of keywords with one keyword in common, try substituting for a synonym - so for

repair pc
fix pc
fix pc error
help speed up pc
pc freezes
Replace PC with, computer, laptop, computers, hardrive, windows etc..

Geographic keywords

If you are advertising a product that appeals to different geographic areas try adding City, State/Province, County and even country to your keyword phrases:

Dallas computer repair
arkansas fix pc etc..
(it will help to have a complete list of all the states, counties to use whenever you need them)

Consider using dates, years, model numbers, file names, reg key locations etc:

repair 2002 pc
fix error 2345
check error 123
reg key error.exe
Research keyword variations that are specific to your niche:

system32 error
runtime errors
not responding etc..
Consider merging keywords, adding hyphens, or adding .com:

fixerrors
repaircomputer
fix-error
repair-computer-problem
fixerrors.com
repair-pc.com
Dont forget negative keywords
By adding negative keywords to you adgroups on Google you are assuring that your ad doesnt appear for irrelevant searches

For example Our Registrey Cleaner and optimization software, Regcure, would be of little interest to someone looking up typing errors, wedding registry, do not call registry etc. To add these as negative simple put a - (minus) sign in front of the keyword or keyword phrase as below:

fixerrors
repaircomputer
fix-error
repair-computer-problem
fixerrors.com
repair-pc.com
-typing
-do not call
-wedding